Beauty and makeup
An Always On affiliate creator program, with recruitment, ongoing support and a conversion review every cycle.
Confidential brand · Always On
Challenge
The goal was to expand reach and drive sales through an affiliate creator program. The challenge wasn't launching the program but keeping it productive month after month.
Insight
An affiliate program isn't a campaign: it's a living community. Ongoing management is what turns reach into sales.
Strategy
Building and running the program, with continuous recruitment and curation, onboarding and a fresh briefing every cycle.
Execution
One-on-one support, ongoing renewal of the creator base, and reach and conversion reports per creator.
Learnings
Creators who convert stay; those who don't are replaced, which keeps the base productive.
Results
- Active affiliate creators
- ~80
A base under continuous management.