Motor oil and lubricants
A regional strategy with niche creators, concentrating spend on the markets and profiles with the highest return.
Confidential brand · Ongoing operation
Challenge
Competitors dominated the automotive category's digital conversation. The challenge was to show up in the regions that actually drive sales, within a fixed budget.
Insight
The win wasn't post volume: it was concentrating the budget on the markets and profiles with the highest return per dollar invested.
Strategy
Category diagnosis, competitive benchmarking and curation of automotive and point-of-sale creators, prioritizing regions with an active distributor.
Execution
Negotiation, contracting and delivery management creator by creator, with Real Time coverage of events and activations.
Learnings
Cycle after cycle, one-off campaigns can be recalibrated using per-creator and per-market reports.
Results
- Operation
- Cycle by cycle
Recurring one-off campaigns, recalibrated each time.