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Retail and consumer goods
An Always On affiliate creator operation built around the fast-moving cadence of major retailers.
Confidential brand · Always On
Challenge
Priorities and the calendar shifted within the month in an affiliate creator operation running across major retailers.
Insight
A fast-moving operation demands responsiveness: connecting performance, calendar and creators in real time.
Strategy
Recurring activation of affiliate creators, curated by audience and product category.
Execution
Briefing, contracting and delivery management on a monthly cadence, with re-planning and Real Time coverage of events and roadshows.
Learnings
Tracking performance on a dashboard makes it possible to respond to calendar changes without restarting the operation.
Results
- Creators activated per month
- 50 to 100
In a recurring operation.